Attracting and retaining top talent is all about relationship building – and relationship building is all about trust.
To foster and maintain that trust, consistency in your employer branding is critical. Your cohesive brand message across all touchpoints – from job postings and social media through your website and marketing collateral – will draw in and help you hold on to both current and prospective team members.
Present a Unified Front
Branding consistency is based on uniformity in all elements of your brand, including your visual identity, messaging, tone of voice, and every candidate and employee interaction. In today’s marketplace, job seekers are bombarded with information and choices. Your consistent, trustworthy brand has the power to cut through the noise and create a lasting positive impression.
- True consistency means delivering messages aligned with your company core values, as well as your brand promise, candidate and employee experience, and brand identity elements. Carry consistency through your brand’s visual identity (logo, color palette, typography, and design elements), talking points, and tone. Finally, your user experience should be in alignment with everything you say and promise – from initial inquiries on career opportunities at your company throughout a person’s tenure with your organization.
Reap the Benefits
Your commitment to employer brand alignment will yield a highly positive return on your investment of time, energy, and strategic planning to make it happen. Brand consistency can:
- Make you memorable in the eyes and minds of desired talent: With consistency, your brand is more likely to be recognized and remembered. As job seekers sift through numerous options, your strong message, look, and feel will continue to resonate with them.
- Foster your talent relationships: According to one recent report, 67 percent of customers said they would only continue buying products from a company and brand they trust. Your employees and job candidates are no different; in fact, they are your highest-priority customers.
- Build your competitive advantage: It’s the brands that stand out for their consistency and cohesiveness that tend to rise above their competitors who lack a unified approach. And at the root of their success is the emotional connection and trust-based relationships they have forged with their target audiences.
Partner with PrideStaff Modesto as you continue to build your employer brand and your winning workforce based on consistency, trust, and long-lasting talent relationships. Reach out to us today to learn more.
