As an ever-increasing number of candidates turn to social media to research potential job opportunities, you need to take full advantage of various platforms – from LinkedIn, Facebook, X and Snapchat through niche sites where your targeted audiences tend to gather – as you round out your successful recruitment strategy.
Increase Your Reach
Effective social recruiting helps widen your reach as you appeal to both active and passive job seekers. It also helps you attract higher quality candidates: those who are more tech savvy and engaged with digital trends.
- In most cases, you will still need job board postings, but social media lets you interact naturally and organically with talent by building relationships through their social pages.
- Passive candidates may not be actively job hunting, but many still utilize social media to stay abreast of industry trends and news, as well as keep tabs on companies that interest them. Your positive social media presence inspires both active and passive job seekers to follow you – and hopefully, consider joining your team.
Boost Your Brand
Building an engaging social media presence can significantly bolster your employer brand as you increase your visibility and shore up your credibility, and promote your positive company culture.
- As you establish yourself as a subject matter expert (SME) within your industry, social media can be an invaluable tool. In addition to motivating candidates to engage with you, your social activity will help you connect with other SMEs – further strengthening your brand exposure.
- Enlist your current employees as brand ambassadors. This content receives eight times more exposure than that shared by other brand channels, as noted by Social Media Today. This is supported by LinkedIn’s Employer Brand Statistics report, which notes that candidates trust employees three times more than employers as a source of accurate information about a company.
Cut Costs
Creating a social media page is 100 percent free – and social advertising is feasible for even the tightest budget. And if you’re not getting the results you expected, it’s easy to change your plans, criteria, and messaging at any time.
- On social media, you engage with potential hires in real time. This tends to result in faster responses, which are the foundation to building candidate relationships. Ultimately, this can significantly reduce your time to hire.
Elevate your hiring game with expert tips on social and other recruitment strategies from the PrideStaff Modesto team. Contact us today to learn more.
