Creativity is more than just an abstract concept, or a quality to be attributed only to artists and others “in the creative business.” It’s fundamental to problem solving, growth and success, both in business and in life. It encourages people to look beyond conventional, “we’ve always done it that way” solutions and connect the dots in new and unexpected ways.
In the words of Albert Einstein, who knew a thing or two about growth and success himself, “Creativity is seeing what others see and thinking what no one else ever thought.” Or, to quote author and social change activist Bill Moyer, “Creativity is piercing the mundane to find the marvelous.”
Creativity is the root of innovation.
In order to drive change and stay ahead of the competition, business leaders have the chance, challenge and capability to foster creativity among themselves and their teams. They can take the lead and make their workplace an environment that fosters problem solving, teamwork, employee well-being, and business advancement.
Creativity sets your company apart in a positive way, as it:
- Empowers people to look at issues from different angles: Rather than getting stuck on solutions they have used in the past, employees who practice creativity are better able to see the big picture and come up with original ideas.
- Builds confidence: Engage your employees’ minds by demonstrating the importance of creativity each and every day. This might involve removing workplace distractions, practicing mindfulness, or using games and activities that help people flex their creative muscles – such as competing to find the best new solution to a problem. This helps people to grow and build their self-confidence, as you build your business.
- Reduces stress: Being creative can help increase positive emotions and curb symptoms of depression and stress. This happens as people become absorbed in the creative process and in doing so, experience a loss of sense and time. Referred to as “flow,” this concept is known to boost moods and lessen anxiety. As you help your employees find their flow, it’s not only good for them, but also for your company.
- Brings people together: A work culture rooted in creativity cultivates teamwork and positive relationships among coworkers. Even better, it’s contagious: coming up with new ideas can start a domino effect that encourages others to do the same.
- Gives people the freedom to fail: Creative environments don’t fear failures, but rather turn them into learning opportunities. Be open to failure-free thinking. You don’t always have to agree with or affirm an employee’s idea, but always give them room to take shape.
- Last but not least, enhances productivity: All the above benefits add up to better productivity, as employees are enabled to come up with new ideas to help your business grow.
PrideStaff Modesto can help you build and retain the best, most creative and committed workforce possible for your business and its successful future. Reach out to us today to learn more about innovative staffing and team development solutions.
